Privacy policy

Effective date: 18 July 2026

Last updated: 18 July 2026

1. General Provisions

Welcome to brand-mama.com.

This Privacy Policy explains how MamaBrand4Kids SIA collects, uses, stores, and protects the personal data of website visitors, customers, partners, and other individuals who interact with us.

We respect every individual's right to privacy and consider the protection of personal data to be one of our company's most important responsibilities.

When processing personal data, we are guided by:

Regulation (EU) 2016/679 of the European Parliament and of the Council (GDPR);
the laws of the Republic of Latvia;
other applicable legislation of the European Union.

By using the website brand-mama.com, you confirm that you have read this Policy.

2. Who We Are

The data controller is:

MamaBrand4Kids SIA

Registration No.: 40203679933

VAT No.: LV40203679933

Registered address: Kr. Valdemāra 35-10, Daugavpils, LV-5401, Latvia

Phone: +371 29101541

Email: mamabrand4kids@gmail.com

For any questions relating to the processing of personal data, you may contact us at the email address above.

3. Who This Policy Applies To

This Policy applies to:

website visitors;
users of the contact form;
individuals booking consultations;
the Company's clients;
prospective clients;
company representatives;
architects;
interior designers;
educational institutions;
business partners;
newsletter subscribers (if this feature is used).

This Policy does not apply to third-party websites that may be linked from our website.

4. What Personal Data We May Collect

Depending on how you interact with us, we may process the following categories of personal data.

Contact details

We may collect:

first name;
last name;
company name;
job title;
email address;
phone number;
country;
preferred language of communication.

Information you provide to us directly

For example:

the content of your inquiry;
a project description;
furniture preferences;
room dimensions;
floor plans;
interior photographs;
images;
drawings;
other materials you voluntarily send us.

We ask that you do not send us information belonging to special categories of personal data (e.g., health information) unless objectively necessary.

Technical information

When you visit the website, the following may be collected automatically:

IP address;
device type;
browser type;
browser version;
browser language;
operating system;
date and time of visit;
pages visited;
referral source;
error logs;
technical identifiers;
cookie information.

5. How We Obtain Personal Data

We may obtain personal data:

directly from you;
through the contact form;
by email;
during phone conversations;
through social media;
automatically through your use of the website;
from the company you represent;
from publicly available professional sources.

6. Why We Use Personal Data

We process personal data only for lawful purposes.

Responding to inquiries

If you send us a message via the website, email, or social media, we use your data to respond to your inquiry.

Legal basis: steps taken prior to entering into a contract, or our legitimate interest in maintaining business correspondence.

Providing consultations

If you request a consultation, your data is used to:

schedule the appointment;
prepare for the consultation;
prepare recommendations;
follow up with you afterward.

Legal basis: performance of a contract, or steps taken at your request prior to entering into a contract.

Providing services

When providing consulting services, personal data is used to:

prepare the project;
develop recommendations;
prepare layouts;
prepare interior design solutions;
fulfil obligations to the client.

Legal basis: performance of a contract.

Website operation

We use technical information to:

ensure security;
prevent fraud;
detect errors;
improve website performance;
ensure the service runs reliably.

Legal basis: our legitimate interest.

Website analytics

With your consent, we may use analytics tools to understand:

which pages are most popular;
which content visitors are interested in;
how to improve the website's structure;
how to make the website easier to use.

Analytics cookies are used only with the user's corresponding consent.

Marketing communications

If you have separately agreed to receive company news, we may send you information about:

new collections;
articles;
exhibitions;
events;
new services;
special offers.

You may unsubscribe at any time.

Compliance with legal requirements

In certain cases, we are required to process personal data to comply with legal requirements, including:

accounting;
tax law;
requirements of government authorities;
protection of our legitimate interests.

7. Legal Bases for Processing

Depending on the circumstances, we rely on one or more of the legal bases provided under the GDPR:

your consent;
performance of a contract;
steps taken prior to entering into a contract;
compliance with a legal obligation;
protection of vital interests;
the Company's legitimate interests.

We never process personal data without an appropriate legal basis.

8. Use of the Shopify Platform

Our website is hosted on the Shopify platform, which provides the technical infrastructure for the website and its related services.

In connection with the use of the Shopify platform, personal data related to your access to and use of the website's features may be collected and processed by Shopify in order to provide, support, protect, and improve its services.

Information you provide while using the website may be transferred to Shopify, as well as to third parties engaged by Shopify to provide related services. Such parties may be located outside the country in which you reside.

In addition, to help secure, develop, and improve the platform's functionality, Shopify may use information about your interaction with:

our website;
other stores operating on the Shopify platform;
Shopify's own services.

As part of this processing, Shopify may use personal data collected through the use of the platform. Where required by law and by the platform's terms of use, Shopify is independently responsible for the relevant processing of personal data, including handling requests from data subjects relating to such processing.

To learn more about how Shopify uses your personal data and what rights you have in this regard, please review Shopify's Consumer Privacy Policy. Depending on where you live, you may be able to exercise certain rights regarding your personal data through the Shopify Privacy Portal.

9. Cookies and Similar Technologies

Our website uses cookies and similar technologies to ensure the website functions correctly, to improve user experience, and to analyse its use.

Cookies are small text files stored on your device when you visit the website.

We may use the following categories of cookies:

Strictly necessary cookies

These cookies enable the website to function and cannot be disabled, as they are essential to its operation. For example, to:

ensure security;
remember your selected language;
ensure pages function correctly;
protect against fraudulent activity.

Functional cookies

Allow the website to remember your chosen settings and make the website easier to use.

Analytics cookies

Used only with your consent. They help us understand:

which pages are most popular;
how much time visitors spend on the website;
how users find our website;
which sections need improvement.

Marketing cookies

Where used, these cookies help us evaluate the effectiveness of advertising campaigns and show more relevant information. Marketing cookies are used only after the user's corresponding consent has been obtained.

Additional information about the cookies we use is set out below.

We use cookies set by the Shopify platform to operate the website, process orders (in the future) and the shopping cart, as well as cookies related to the operation of the built-in cookie consent mechanism. When we connect additional services (such as analytics or email marketing tools), we will update this section to specify the exact cookies used and their purpose.

You can change your cookie preferences at any time using the "Cookie settings" link at the bottom of the website, or through your browser settings.

10. Disclosure of Personal Data to Third Parties

We do not sell or disclose personal data to third parties for commercial purposes.

In the course of our operations, personal data may be disclosed to the following categories of recipients:

the Shopify platform;
cloud service providers;
email service providers;
analytics service providers (where used);
newsletter service providers (where subscribed to);
IT contractors;
accountants;
auditors;
legal advisors;
government authorities, where such disclosure is required by law.

Each recipient receives only the amount of data necessary to perform its respective function.

11. International Data Transfers

Some of the services we use may process personal data outside the European Economic Area.

In such cases, the transfer is carried out only where appropriate safeguards required by the GDPR are in place, including:

European Commission adequacy decisions;
Standard Contractual Clauses;
other mechanisms provided for under European Union law.

12. Retention Period for Personal Data

We retain personal data only for as long as necessary to achieve the purposes of processing or to comply with legal requirements.

As a general rule, the following retention periods apply:

Data category	Retention period
Contact inquiries	up to 2 years after the correspondence ends
Inquiries not resulting in a contract	up to 12 months
Consulting project materials	up to 5 years after the end of cooperation
Accounting records	for the periods established by Latvian law
Newsletter subscription	until unsubscribed
Proof of consent	for the duration of the consent and a reasonable period after its withdrawal
Technical security logs	generally up to 12 months

Once the retention period ends, personal data is deleted or anonymised.

13. Your Rights

Under the GDPR, you have the right to:

be informed about how your personal data is processed;
access your personal data;
request correction of inaccurate or incomplete data;
request deletion of your data where there is no legal basis for its continued processing;
request restriction of processing in cases provided for by law;
receive your data in a machine-readable format and transfer it to another controller;
object to processing where it is based on legitimate interest;
withdraw your consent at any time.

Withdrawing consent does not affect the lawfulness of processing carried out before its withdrawal.

not to be subject to a decision based solely on automated processing.

MamaBrand4Kids SIA does not currently make any decisions that produce legal effects concerning users based solely on automated processing of personal data.

14. How to Exercise Your Rights

To exercise your rights, you may contact us at:

mamabrand4kids@gmail.com

Your request should preferably include:

your name;
your email address;
a description of your request.

We may ask you to verify your identity if necessary.

We will respond without undue delay, and generally within one month of receiving your request.

15. Security of Personal Data

We take the necessary technical and organisational measures to protect personal data.

In particular, we apply:

restricted employee access to data;
a secure connection (SSL);
strong passwords;
two-factor authentication for administrative access;
regular software updates;
data backups;
contractor access controls;
contractual confidentiality obligations.

Despite the measures we take, no method of transmitting information over the Internet can guarantee absolute security.

16. Children's Personal Data

Our website is dedicated to furniture and interior design solutions for children; however, it is intended for use by adults.

We do not knowingly collect personal data directly from children.

All inquiries should be submitted by:

parents;
legal guardians;
representatives of educational institutions;
other adults.

If photographs of a child's room or other materials containing images of children are provided in connection with consulting services, the sender confirms that they hold the necessary rights to provide such materials.

We recommend that you do not send us:

medical records;
information about a child's health;
other sensitive information, unless required to provide the service.

17. Use of Client Photographs and Testimonials

We do not publish photographs of clients, interiors, or children, or testimonials, without separate consent.

If a client consents to the publication of materials, that consent may be withdrawn at any time.

Upon receiving such a request, we will stop further use of the relevant materials within a reasonable time, unless there is another legal basis for retaining or using them.

18. Links to Third-Party Resources

Our website may contain links to third-party websites, including social media platforms, partner websites, and exhibition organisers' websites.

Once you leave our website via such a link, the processing of personal data is governed by the privacy policy of the relevant website owner.

MamaBrand4Kids SIA is not responsible for the content or data-processing practices of third-party resources.

19. Changes to This Policy

We may update this Privacy Policy from time to time.

Changes may be related to:

changes in legislation;
the introduction of new website features;
the addition of new services;
the launch of an online store;
changes to how services are provided.

The current version of this Policy is always available on brand-mama.com, together with the date of its last update.

20. Contact Information

If you have any questions about this Policy or about the processing of your personal data, please contact us.